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Personal branding. How to improve your Internet presence? by Fernando Mateus

FWhether you are an entrepreneur running your own company, a freelancer in search of some freelance projects, or a regular employee in a company, the benefits of building and maintaining a personal brand are enormous. Social media has taken the idea of personal branding to a whole new level, providing us with innumerable ways to build and expand the reach of the brand “You”.

Whether you are a recent graduate, a working professional or someone thinking of switching activity. In any case it is essential to take care of your fingerprint.


HR departments are focus today more in online profiles of candidates to make the selection than in a traditional curriculum, just as finding deals increasingly passes through the contacts we are able to create through Internet, called networking.
Precisely these online contacts are replacing the classic “know someone who …” among colleagues or friends. Headhunter firms are the first that are accepting this change, and willingly, since it is much easier to start a selection when you have an Internet presence.

The company Catenon Worldwide Executive Search is a good example of this change process. Catenon used Internet in 80% of the processes that take place, and “20% of jobs in Europe are achieved through professional networks. 85% of the acquisition strategy means the form in the Internet environment, “says Cristina Villanova, its marketing director, who participated in the conference Recruitment 2.0.

You are the brand
But social networks are not only a good job ocean where take the bait but also provide a wealth of information about the candidates. “Your online identity, your fingerprint, is highly informative. If you have a blog we can know your ideas and how you defend it, also your comments in other forums or how you manage your profile … All you've done on the Internet provides interesting facts, “says Carina Pueyo, responsible for human resources strategy Internet consultancy CapGemini, which goes further and believes that “Curricula will stop being what was to become a digital version of ourselves, our identity in the network transmitted through 2.0 channels.”



How to improve your brand online?
Well, there are four steps.
The first step is easy. Create an account on the major networks (Core) as Linkedin, Twitter and Facebook. Be clear that you can only use them to manage your online roll, that is nothing to climb Old School parties or exaggerated political criticism, your profile must be “polite”. I generally recommend not post pictures and comments on the networks could not hang either in the doorway of your house.

The second step is to create online applications as a blog (, or ) and other services like those pictures and videos as and


Choosing free blog hosting

It is very distinctive when evaluating an online profile, if you use special services such as book reading apps ( or “advanced user” services online as visual network locations or


Anna Simpson´s bioPing

Third step: integration.
All services created are disconnected, it´s not possible to get an overview of a user's online life, photographs of an event are unrelated to the videos or articles, the comments on a social network do not provide information recommended in other places.

In order to integrate all this information and have control over the network profile you must use a hub of online applications.
There are only few, but certainly I recommend, not only because we work with bioPing´s team but for being the only one that will allow us to access the fourth and final phase.

In bioPing you can create a highly personalized profile that includes access to the platforms used in the previous phases and other custom content and links to other web pages and services. It's how you put together all the information of a user and make visible the true identity without the usual fragmentation. With a unique style, be in control of our online presence is possible, even with its mobile version and can also have our personal mobile ready QR.


My bioPing profile

IMPORTANT: It is advisable to include links to your bioPing profile in all social networks and online platforms for search engines to give maximum weight to your profile, that way you make sure that SEO is optimal for your name (your brand).

Fourth step: feeding of different platforms from a single place.

bioPing status messages

bioPing send status messages to FB TT and LI

Now that we have all these services must be kept and “feed”. Using we can also send messages to Twitter and Facebook and Linkedin and your bioPing profile, easily periodically update our profile and services from here.

See my own profile here:

Or Kirks profile video:

by: Fernando Mateus.

// June 9, 2014